Archive for June, 2010

Playing the City

Posted: June 25, 2010 by wysiwit in Art, Experience, Playground
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Schirm Kunsthalle was nominated in the Art category for the Webby Awards this year for their creative and interactive campaign. Combining art, play, and social media, they turned the city into one big playground. We like! Read all about the campaign

Happy Birthday Flash Mob

Posted: June 21, 2010 by wysiwit in Advertising, Experience, Internet, Viral
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This is a brilliant happening, created by our friends in Kadaver (in Danish) – another Copenhagen-based agency. The boys at Kadaver are a creative, talented and fun-loving bunch, and they have experienced great succes with their campaign for the local bus company Arriva, “Bedre Bustur” (Better Busride). This was a surprise birthday celebration for one [...]

We love it when games and reality intertwine, a.k.a. ARG – Alterternate Reality Games. It’s a great way of interacting with your environment and the people around you in a fun and exciting way, creating different and often challenging experiences. This example, brought to our attention by @Megamoller (tnx!), is not a typical ARG, but [...]

More Fun Theory

Posted: June 17, 2010 by wysiwit in Experience, Viral
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And while we’re at it, we might as well share another fun idea from The Fun Theory. How can you motivate people to change their habits, routines, and daily behavious to the better? By making it fun to do:

Yup, we know it’s been around the web a few times already, but that doesn’t make it any less brilliant. Great way to integrate some fun and games in everyday life – and enticing people to exercise more. The Fun Theory  presents: The Piano Stairs.

Illusions. Tricks of the mind. We are impressed with the simplicity of these ads and how they speak directly to the heart and mind without words. The ads use the same technique – transparency – to promote their wildly different messages. First, good old Nike just did it – again: And on the other end [...]

Come on everybody, let’s Pong!

Posted: June 11, 2010 by wysiwit in Experience
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This has got to be the coolest idea ever. Experience expert and innovation catalyst, David Polinchock, made this project while at the Brand Experience Lab. He’s been in the experience game since ’91 so he’s been around the block more than once – also, he an ex-Disney character. In Disneyland, that is. We love this [...]

Last Call

Posted: June 10, 2010 by wysiwit in Experience, Virtual Insanity
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Have you always loved the thrill of a good horror film? Enjoyed the rush of adrenalin, as the characters run across the screen in panic, fearing for their lives? But also breathed a sigh of relief upon leaving the cinema, knowing that after all, it was just a film… Then you won’t like this. Last [...]

Modern classics

Posted: June 9, 2010 by wysiwit in Art, Graphics, Virtual Insanity
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The ever lovely LauraJul – Copenhagen’s “man about town”, or rather woman about the web – has found these awesome creations of art with a surprising use of materials. Thumbs up to the artists! And thanks to Laura for the hint: Brilliant push pin artist Eric Daigh and staple artist Baptiste Debombourg. (From LauraJul via [...]

German artist Jan Vormann is the man behind this creative and colourful urban art. This gem was found on a favourite sister-blog – Random Specific by Meena Kadri. Read her post Illuminating Urban Imperfections