Chasing after cars

Mini has understood how to engage the community and potential customers with their brand – by making it fun of course! Using an iPhone app, Mini launched an interactive game in the streets of Stockholm, called Getaway Stockholm 2010. Participants had to locate a virtual Mini on their phone, and get close enough to claim [...]

Keep thinking

Never lose your imagination. Never stop dreaming. Never stop thinking.

Inverted reality

In Denmark, there’s a new ad out for a newspaper that has gone viral because of it’s surprising twist. The idea is brilliant. But it is not a new one! Here’s the original – an ad for presidential candidate in Argentina, Lopez Murphy, who ran in both 2003 and 2007. The ad won the silver [...]

Mindblowing interactive ad

This left us smiling, dumbfounded, and happily entertained for much longer than work would permit. But hey – it’s research! Tipp-Ex is a brand of something as boring as correctional tape. However, there is nothing boring about their latest interactive YouTube ads, which are roaming the social media right now. It’s not just a viral [...]

Happy Birthday Flash Mob

This is a brilliant happening, created by our friends in Kadaver (in Danish) – another Copenhagen-based agency. The boys at Kadaver are a creative, talented and fun-loving bunch, and they have experienced great succes with their campaign for the local bus company Arriva, “Bedre Bustur” (Better Busride). This was a surprise birthday celebration for one [...]

Run, London, run!

We love it when games and reality intertwine, a.k.a. ARG – Alterternate Reality Games. It’s a great way of interacting with your environment and the people around you in a fun and exciting way, creating different and often challenging experiences. This example, brought to our attention by @Megamoller (tnx!), is not a typical ARG, but [...]

Effectful simplicity

Illusions. Tricks of the mind. We are impressed with the simplicity of these ads and how they speak directly to the heart and mind without words. The ads use the same technique – transparency – to promote their wildly different messages. First, good old Nike just did it – again: And on the other end [...]