Archive for the ‘Viral’ Category

Yes, it is indeed true – we now have our very own Facebook page. We’re spreading out over the platforms and intercting in all sorts of ways. All the other cool kids are doing it! As you may know, we’re already on Twitter. Of course we’re blogging – as you can see. And now, we [...]

Inverted reality

Posted: October 7, 2010 by wysiwit in Advertising, Viral
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In Denmark, there’s a new ad out for a newspaper that has gone viral because of it’s surprising twist. The idea is brilliant. But it is not a new one! Here’s the original – an ad for presidential candidate in Argentina, Lopez Murphy, who ran in both 2003 and 2007. The ad won the silver [...]

This left us smiling, dumbfounded, and happily entertained for much longer than work would permit. But hey – it’s research! Tipp-Ex is a brand of something as boring as correctional tape. However, there is nothing boring about their latest interactive YouTube ads, which are roaming the social media right now. It’s not just a viral [...]

Playing tricks on the mind

Posted: September 3, 2010 by wysiwit in Experience, Viral, Virtual Insanity
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You may already know this one, it has become a bit of a modern classic. If not, enjoy!

Causing a scene

Posted: July 5, 2010 by wysiwit in Experience, Playground, Street, Viral
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Kudos to these guys: Improv Everywhere, started by Charlie Todd back in 2001. They have created numerous happenings since then, with large crowds causing general diruption in public places – in a good way! Their missions are fun and inventive, and manage to wake people up from their daily routines, making them stop, wonder, talk, [...]

Happy Birthday Flash Mob

Posted: June 21, 2010 by wysiwit in Advertising, Experience, Internet, Viral
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This is a brilliant happening, created by our friends in Kadaver (in Danish) – another Copenhagen-based agency. The boys at Kadaver are a creative, talented and fun-loving bunch, and they have experienced great succes with their campaign for the local bus company Arriva, “Bedre Bustur” (Better Busride). This was a surprise birthday celebration for one [...]

We love it when games and reality intertwine, a.k.a. ARG – Alterternate Reality Games. It’s a great way of interacting with your environment and the people around you in a fun and exciting way, creating different and often challenging experiences. This example, brought to our attention by @Megamoller (tnx!), is not a typical ARG, but [...]

More Fun Theory

Posted: June 17, 2010 by wysiwit in Experience, Viral
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And while we’re at it, we might as well share another fun idea from The Fun Theory. How can you motivate people to change their habits, routines, and daily behavious to the better? By making it fun to do:

Yup, we know it’s been around the web a few times already, but that doesn’t make it any less brilliant. Great way to integrate some fun and games in everyday life – and enticing people to exercise more. The Fun Theory  presents: The Piano Stairs.

Pixel this

Posted: June 9, 2010 by wysiwit in Graphics, Internet, Viral, Virtual Insanity
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It’s been around the interweb a few times already, but it’s still a good one, and definitely deserves a place on our blog. We love how it merges the virtual and real world, and the playfulness of it. Enjoy: PIXELS by PATRICK JEAN