Recommended reading
Welcome to our Bookshelf – this is where we share our favourite reads with each other and with you. In the list below you will find titles and short descriptions of books that have influenced and inspired us in some way. By being mindboggling. By being clever. Or by being ridiculously funny… -Hey, we can all use a good laugh.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
About how humans are consistently making irrational decisions. Dan is one of the pioneers in Behavioral Economics. Watch him here. He is an amazing speaker. Dan Ariely on dating: http://bigthink.com/danariely#ooid=x0NmNqMTo2sEqZHsJ588SkryLL-nxcOh
Influency, Science and Practice
Robert B. Cialdini
A study in the science and practice of persuasion and compliance. An interesting and rather disturbing look into the psychology of decisionmaking. Cialdini is one of the gurus of social influence.
