Posts Tagged ‘attention’

ready. steady. go!

Posted: November 25, 2010 by wysiwit in Design, Experience, Street
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Tell us this doesn’t make you want to start sprinting. Tell us it doesn’t tickle your inner competitor.   A simple idea made these two streets in Austrian city Graz stand out to be noticed. The object of the project ready. steady. go! was to brand the streets of Jakoministraße and Klosterwiesgasse in the Jakomini [...]

So we generally love anything that’ll stop us dead in our tracks – make us wonder – change our perspective. And here is a brilliant art project that does just that: Little People is a “tiny street art project” based in London by Slinkachu, the guy who is also behind the Inner City Snail, another [...]

We are excited to say that our large scale event for Center for Miljø under Copenhagen City council was a great success. They hired us at the Playground to come up with a fun, motivational and interactive way of educating the public about “hidden waste”. What is Hidden Waste? The term “Hidden Waste” refers to [...]

This Friday is the annual Night of Culture in Copenhagen, where the city opens its doors to the people – on this night there are a myriad events all over, and many of the wellknown institutions invite the public to have a look inside, e.g. Folketinget, PostDanmark, some of the castles etc. We are proud [...]

Inverted reality

Posted: October 7, 2010 by wysiwit in Advertising, Viral
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In Denmark, there’s a new ad out for a newspaper that has gone viral because of it’s surprising twist. The idea is brilliant. But it is not a new one! Here’s the original – an ad for presidential candidate in Argentina, Lopez Murphy, who ran in both 2003 and 2007. The ad won the silver [...]

Pissing contest

Posted: September 22, 2010 by lieberoth in Design, Street, Urban architecture
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Or, rather, how to deal with neanderthals who insist on urinating at your front door in the weekends. When a new area wants to attract more life in the forms of events, clubs and cafés, some negative aspects follow: There is the noise, the sudden colonization of public space, and the waste – both human [...]

This left us smiling, dumbfounded, and happily entertained for much longer than work would permit. But hey – it’s research! Tipp-Ex is a brand of something as boring as correctional tape. However, there is nothing boring about their latest interactive YouTube ads, which are roaming the social media right now. It’s not just a viral [...]

Here’s an idea for an improvement of the metro stations to put a smile on the face of even the most morning cranky commuter: In fact, our only concern is, this might make us leave the bike at home in favour of public transportation!!

Playing tricks on the mind

Posted: September 3, 2010 by wysiwit in Experience, Viral, Virtual Insanity
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You may already know this one, it has become a bit of a modern classic. If not, enjoy!