Mini has understood how to engage the community and potential customers with their brand – by making it fun of course! Using an iPhone app, Mini launched an interactive game in the streets of Stockholm, called Getaway Stockholm 2010. Participants had to locate a virtual Mini on their phone, and get close enough to claim [...]
Posts Tagged ‘motivation’
Chasing after cars
Posted: January 26, 2011 by wysiwit in Advertising, Experience, InteractiveTags: ads, experience, fun, games, interaction, motivation, play, urban, video
Noble cause, noble people
Posted: November 28, 2010 by wysiwit in Endorsements, InternetTags: endorsement, gentlemen, motivation
And indeed a noble name: Worldwide Gentlemen is a website for sharing the Good Stories about People Who Make a Difference. The idea is simple and brilliant: Tell the world about those who do good, those who make a difference to someone – anyone – whether it be big or small. We would want to [...]
Modern heros use Ridekicks
Posted: November 10, 2010 by wysiwit in ExperienceTags: experience, fun, games, motivation
At Copenhagen Playground we have a soft spot for any initiative that turns “right decisions” into “fun decisions” – in other words, anything that makes it fun to do the right thing, or just to get our otherwise boring everyday tasks done. Now there’s a new site that turns ride-sharing / car-pooling into a game: [...]
Night of Culture 2010 – Hunt for the Hidden Waste
Posted: November 3, 2010 by wysiwit in Experience, Playground, Street, UncategorizedTags: attention, experience, games, interaction, motivation, our stuff, outdoor, play, playground, public, urban
We are excited to say that our large scale event for Center for Miljø under Copenhagen City council was a great success. They hired us at the Playground to come up with a fun, motivational and interactive way of educating the public about “hidden waste”. What is Hidden Waste? The term “Hidden Waste” refers to [...]
Pissing contest
Posted: September 22, 2010 by lieberoth in Design, Street, Urban architectureTags: attention, Graphics, motivation, outdoor, urban
Or, rather, how to deal with neanderthals who insist on urinating at your front door in the weekends. When a new area wants to attract more life in the forms of events, clubs and cafés, some negative aspects follow: There is the noise, the sudden colonization of public space, and the waste – both human [...]
Even more Fun Theory
Posted: September 6, 2010 by wysiwit in Design, Experience, Urban architectureTags: design, experience, fun, games, interaction, motivation, play, public, urban
We are still in love with the Fun Theory concept. This is yet another of their fun and creative ideas to add some spice and fun to everyday life. Collecting bottles, remembering to bring them, and actually getting them to the recycling bin is considered a dull task by most people. But with this bottle [...]
More Fun Theory
Posted: July 14, 2010 by wysiwit in ExperienceTags: creativity, experience, fun, interaction, motivation, public, video
These guys are just good. Can you make people wipe their shoes when entering a place? Without telling them off or annoying them? Hell yeah! (via The Fun Theory)
Urban Activity Agency
Posted: July 12, 2010 by wysiwit in Experience, Playground, StreetTags: experience, fun, games, interaction, motivation, play, public, urban
The good people at Rumkammerat have created this brilliant initiative for all of us stuck in the city’s melting pot this summer. The Bureau is open for just one month with a mission to offer you a variety of alternative activities designed for the urban environment. The events will include activities such as Urban Bingo, [...]