One (very big) playground

In California, they’ve opened what can best be described as one giant playground for grown-ups. It’s the new Tempest Freerunning Academy, dedicated to the acrobatic and playful sport of freerunning and parkour. Have a look, be impressed, get inspired (and try not to feel too inadequate…) Warning: DON’T TRY THIS AT HOME – unless of [...]

Chasing after cars

Mini has understood how to engage the community and potential customers with their brand – by making it fun of course! Using an iPhone app, Mini launched an interactive game in the streets of Stockholm, called Getaway Stockholm 2010. Participants had to locate a virtual Mini on their phone, and get close enough to claim [...]

Keep thinking

Never lose your imagination. Never stop dreaming. Never stop thinking.

Inverted reality

In Denmark, there’s a new ad out for a newspaper that has gone viral because of it’s surprising twist. The idea is brilliant. But it is not a new one! Here’s the original – an ad for presidential candidate in Argentina, Lopez Murphy, who ran in both 2003 and 2007. The ad won the silver [...]

Mindblowing interactive ad

This left us smiling, dumbfounded, and happily entertained for much longer than work would permit. But hey – it’s research! Tipp-Ex is a brand of something as boring as correctional tape. However, there is nothing boring about their latest interactive YouTube ads, which are roaming the social media right now. It’s not just a viral [...]

We want one!

Here’s an idea for an improvement of the metro stations to put a smile on the face of even the most morning cranky commuter: In fact, our only concern is, this might make us leave the bike at home in favour of public transportation!!

Playing tricks on the mind

You may already know this one, it has become a bit of a modern classic. If not, enjoy!

More Fun Theory

These guys are just good. Can you make people wipe their shoes when entering a place? Without telling them off or annoying them? Hell yeah! (via The Fun Theory)

Life in the Fast Lane

New stunt from The Fun Theory – The Fast Lane. Thank you @VizeumCph for the tip!

Causing a scene

Kudos to these guys: Improv Everywhere, started by Charlie Todd back in 2001. They have created numerous happenings since then, with large crowds causing general diruption in public places – in a good way! Their missions are fun and inventive, and manage to wake people up from their daily routines, making them stop, wonder, talk, [...]