Run, London, run!

Posted: June 18, 2010 by wysiwit in Advertising, Experience, Playground, Street, Viral
Tags: , , , , , ,

We love it when games and reality intertwine, a.k.a. ARG – Alterternate Reality Games. It’s a great way of interacting with your environment and the people around you in a fun and exciting way, creating different and often challenging experiences.

This example, brought to our attention by @Megamoller (tnx!), is not a typical ARG, but uses ARG-elements.

Nike sent people running all over London, challenging them to claim as many streets as possible across 40 postcodes. To claim a street, participants had to dial their personal code at a specified phone booth. Read more on Digital Buzz


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